“Right, let’s talk about time and social media,” you might say, sitting comfortably in your office in the bustling heart of St. James’s, London. As you ponder over your digital marketing strategies, a question often pops up: “How much time should I be spending on social media marketing?” It’s a question we at Guided Creative hear often, and the answer, my friend, is not as straightforward as one might hope. Let’s unravel this together.
Understanding Your Unique Needs
Every business is different, and so are its social media needs. A hip new start-up in the tech sector will have different requirements compared to a well-established law firm. Your goal defines your time investment. Are you looking to build brand awareness, or are you nurturing an already engaged audience?