7 Ways To Ensure Your Employees Accept Your Office Relocation Positively

7 Ways To Ensure Your Employees Accept Your Office Relocation Positively

7 Ways To Ensure Your Employees Accept Your Office Relocation Positively

When you are planning an office relocation many people can help it go smoothly. Apart from yourself, there are your new office landlords who hopefully make your business feel welcome and do all they can to make your move there a success.

Another vital part of your office relocation is the removalist company you hire, and they play a pivotal role in making the move a success. And finally, there are your employees, for whom the move will make a difference to their working life, and it is true to say not everyone will be 100% positive about that.

Nevertheless, your staff can help to make the transition from your current offices to the new ones a success, before, during and after the day of the move. However, this will not happen by magic, and so here are seven ways you can turn negativity about the relocation into positivity, for the benefit of your business.

Seek Employee Opinions And Preferences Before Deciding Where You Relocate: Whilst as the business owner the final decision relating to the relocation will be yours, it is certainly worth seeking the opinions, thoughts, and suggestions of your employees before making that decision. If they believe you have taken their thoughts on board, they will regard the relocation more favourably than if you simply dictate what is happening.

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7 Ways To Ensure Your eCommerce Store Provides A Fantastic Customer Experience

7 Ways To Ensure Your eCommerce Store Provides A Fantastic Customer Experience

If you own or run an eCommerce store online, there are many ways in which you can make the experience of visiting and using your store, an exceptional one for your prospects and customers. If you do, you will accrue many benefits, including increased sales and revenue, more repeat buyers, and it could even improve your rankings on Google as customers share their great experience with others online and link back to your store.

The number one priority must be to ensure that the products that you sell from your eCommerce store are top quality. There is little point in getting everything else 100% right if what you are selling is sub-standard. Beyond that objective, here are 7 other ways you can make the customer experience in your eCommerce store better than what your competition offers their visitors.

Make Navigation Throughout Your Store Easy

One of the quickest ways to annoy and lose a potential customer is if the navigation within your eCommerce is difficult and confusing. You want it to be as easy to browse your store as it would be in a store in a shopping mall. Categorise and group like products, provide links in each description to specific pages, and always provide a way for visitors to return to the main store page.

Use Only Top Quality Images

In a real store, customers can touch, feel, and see products up close, so an online store is at somewhat of a disadvantage. You can overcome that by ensuring that every product image you publish is of the highest quality. You should try avoiding generic or stock images that other store owners are using. Make your store and your product descriptions unique by taking high-quality product photos of your own.

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3 Easy WordPress Templates You Can Use Right Away

3 Easy WordPress Templates You Can Use Right Away

WordPress has quickly become the preferred Content Management System of bloggers and website owners worldwide. Its stability, multi-functionality, and ease-of-use make it the perfect choice for anyone setting up a new website.

WordPress users choose how to display their content by picking a “template.” A template (or “theme”) is simply a pre-designed web page that can be configured to the user’s desire.

There are a wide variety of templates on the market ranging from simple ones to those having advanced functions. If you are new to WordPress it is best to start out with a basic template that will help you learn the ropes. In my opinion, the following 3 templates are the best for getting started right away.

1. Zweig

Zweig is a simple blogging template that draws the viewer’s eye to the written content. It is a single-column template that lists one blog post after another in the center of the page. It reminds me of the classic Blogspot type of styling although it is coded with the latest standards of HTML 5 and CSS 3.

Readers can navigate the website through the spacious menu at the upper right hand of the header. They can also just scroll down on the homepage to view all the different blog posts.

You only have to do a couple of things to get this blog template started. First you’ll have to do a one-click install from the WordPress theme repository. Next, as with all WordPress templates you have to set up your menu.

This is as simple as choosing what pages will be displayed and putting them in order. The next step is just to start writing. It is incredibly easy to write blog post after blog post to begin adding content to your site.

You can also create additional “static” pages (for content that will remain the same) and choose from hundreds of widgets to add even more functionality.

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Is Social Media Marketing Right for You?

Is Social Media Marketing Right for You?

Social media can no longer be ignored, even by traditional marketing agencies and old-school business. But before you make the plunge into this powerful, but often misunderstood marketing tactic, ask yourself these 7 important questions.

Can you have a conversation? I recently saw a wall comment posted to a major clothing retail chain’s Facebook page, questioning whether the company was going out of business. As of today, the comment still has not been responded to. Obviously, they are not interested in having a conversation, or managing their brand reputation for that matter. If you want to do social media, make sure you have the time to listen and respond, not just push out content.

Do you have the time? Managing a Twitter or Facebook account can easily suck hours of productivity from an aimless employee charged with the task of managing it. Are you willing to invest the necessary time, but able to limit fruitless, unproductive chatter? Are you able to commit to the long-haul? Social media is more of a commitment than a campaign, if you start, expect to finish and stick with it for the long run.

Are you saying anything worth listening to? If you’re thinking of using Facebook updates as another channel for press releases or pure advertising, think again. Your friends and followers will quickly see through this sham. The key is to strive for interactions. If your updates contain only push content (e.g. “Come buy our new widgets!”) your followers will quickly tire. Much can be accomplished by transforming push into pull content (e.g. “please comment with your opinion on our new widget!”)

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10 Tips To Ensure You Communicate Effectively With Your Web Designer

10 Tips To Ensure You Communicate Effectively With Your Web Designer

If you have employed a professional web designer or web design agency to create your website, then you have made a positive step towards having a website that is going to contribute to the success of your business. Using professional web designers will reassure you that the people designing and creating your website have the experience, skills, and resources to produce a website you can be proud of.

However, whilst your web design team have a huge role to play in the creation of your website, your contribution is not minimal. There are several parts of the process that you will be involved in, before, during and after, your website has been designed. One of those is communicating with your web designers and its role in the success of the project should not be underestimated.

Effective communications are essential for any project to be successful where there are two parties involved, and this is particularly true when it comes to web design. So, here are 10 excellent tips to make sure that the communication between yourself and your web designers is effective.

Tip #1: Ensure You Both Know What The Final Objectives Are  – Both you and your web design team must be in unison when it comes to knowing what the objectives of your website are so that when you communicate with them, the goals you discuss are aligned.

Tip #2: Be Open And Honest At All Times –  Never be afraid to voice your opinion to your web designer if something is not right. As long as it is done respectfully you should raise a concern openly than avoid it and hope it will go away…it won’t.

Tip #3: Do Not Try To Rush The Project – Professional web designers will be upfront and realistic about the timescale for completion so trust them on it. Do not be tempted to rush the project and especially do not ask them to cut corners to save time.

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A Paradox of Choice: Prioritizing Web Marketing Tactics

A Paradox of Choice Prioritizing Web Marketing Tactics

With the endless clatter of marketing advice from blogs, consultants, and colleagues, how does the e-business know where to invest their limited resources? I’ve noticed 2 problems with a good portion of internet marketing advice:

It’s biased: If you’re a hammer, everything looks like a nail. In other words, the SEO consultant believes that natural search is the key to your growth, while the social media guru says Facebook is the goose that lays the golden eggs.

It’s unprioritized: It’s easy to be overwhelmed by a mega-list of recommendations. I’m a fan of top 10 (or top whatever) lists, but they do have a tendency to produce unprioritzed advice that can easily swamp the small business owner.

With plethora of marketing options (e.g. email, SEO, PPC, social media) competing for your attention, how do you decide how to allocate resources? Here’s some guiding principles: (that are prioritized, of course)

Strategy before Tactics: You need to know where you’re going before you choose the vehicle to get there.

Some marketing vehicles are better than others depending on what you’re doing, and who you’re trying to reach. If you’re shooting for a 55+ audience, twitter probably isn’t the best place to start. If a consultant says you should be doing such and such, first stop to consider whether their recommendations gel with your strategy.

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Joomla Cms – How it Works

Joomla Cms - How it Works

Many additions to the Joomla make sure better performance and basic features of Joomla will help user to fast and easily build the inventory control systems, application bridges, data reporting tools, and many other applications online. Joomla users will simply impress their customers by installing this superb creation. Joomla occurs to be great open platform, which anyone can make use of.

Everybody has an access to it & many people contribute to growth of this content system. Installing Joomla is free and in case you think you require this superb system then you have to follow simple instructions & get it downloaded.

You can fast look up instructions and find for yourself how simple it is to make use of Joomla.
Anybody can make use of it and gain from features of Joomla. When you download this ideal system, you are rest assured to build all possible web sites and some other applications online without lots of efforts.

Your online tasks are made much more easier by using Joomla. It is one great piece of modernization, which is designed to make life much simpler and better for individual. Thus, get set to make your life better with a use of Joomla.

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Who Are You and What Do You Do?

Who Are You and What Do You Do?

“Who Are You and What Do You Do?” – Is this possibly the last thought your prospect has right before they leave your website?

Too many websites have identity issues. That is, it’s too hard to figure out what the heck the site does, or what sets them apart from the crowd. Simply put, if prospects can’t understand what your business does within a few seconds of arriving on your page, you’ve lost them for good.

Identity issues are more problematic when visitors arrive through certain types of traffic than others. For example, a Google searcher who lands on Amazon.com after searching for “online bookstore” is much less likely to need assurance about what Amazon does. (even though the homepage does not explicitly say anything about selling books)

On the other hand, suppose a friend forwards a link to another friend with a vague message such as “check out this site, I think you’ll like it!.” Unless your site clearly identifies your purpose, you’ll never get the full effect of this word of mouth marketing.

So how can you easily explain your business and unique value to first time visitors? Here’s 7 easy ways:

Use a 1 line identity slogan near your brand logo: Having a one sentence definition below or beside the brand logo in your site header is priceless. The Recycled Retriever sums up their purpose with the short statement “eco-friendliness for pet lovers.” Fugitive Toys declares themselves to be “an urban vinyl toy store.” It may be hard to sum up your business in a few words, but there is tremendous value in these succinct identity statements.

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Joomla Development

Joomla Development

Joomla is excellent platform to incorporate any type of web site design & most important it is not just user friendly to developers however it is SEO friendly as well.

Joomla CMS has made large number of sites & extensively implemented for making a corporate sites development, e Commerce websites, Non-profit organizations, Government websites, Small business websites, Community websites, and Personal web sites endless list.

Joomla’s easy-to-use text-editor makes it easy to add any pages or articles, to website; as easy as working in Microsoft Word. You can very easily integrate tables, text, graphs, & flash elements, and so on. Design of the Joomla is search-engine friendly like.

The Article Manager

Very use full tool for any of the article driven web sites; as title inspires it is the article manager with different features, such as management of articles, delete, edit, publish, and so on. In article parameters, you will add title, descriptions, keywords, published date, cerate date, and so on. Not just this much but also article manager has useful features

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7 Do’s and Don’ts of Website Optimization Testing

7 Do’s and Don’ts of Website Optimization Testing

WARNING: Website optimization testing is extremely addictive. Sitting behind the scenes, pulling the strings, and seeing the effect of positive change is overwhelmingly rewarding.

So now you’ve committed to testing your website. Where do you start? What do you test? While you’ll ultimately have to answer these questions for yourself, below are 7 Do’s and Don’ts to help guide a successful testing strategy.

Do Test Properly: So you tweaked your homepage and sales shot up 50% from the prior week. Success? Not really. There’s too many moving parts here to consider. Did you run a sale during the same period, or send an email? In order to determine whether a new version of a page outperforms an old one, you must run both pages at the same time under the same conditions, and split test them using software such as Google free website optimizer. Before you advance any further with your testing strategy, get acquainted with

Google’s powerful testing tool.

Don’t Be Afraid to Fail: In testing & optimization, failure is success. Although you may be disappointed that the new landing page you created underperformed against the old one, had you not tested it, you would have caused unknown damage to your sales.

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