If you own or run an eCommerce store online, there are many ways in which you can make the experience of visiting and using your store an exceptional one for your prospects and customers. If you do, you will accrue many benefits, including increased sales and revenue, more repeat buyers, and it could even improve your rankings on Google as customers share their great experience with others online and link back to your store.
The number one priority must be to ensure that the products that you sell from your eCommerce store are top quality. There is little point in getting everything else 100% right if what you are selling is sub-standard. Beyond that objective, here are 7 other ways you can make the customer experience in your eCommerce store better than what your competition offers their visitors.
Make Navigation Throughout Your Store Easy
One of the quickest ways to annoy and lose a potential customer is if the navigation within your eCommerce is difficult and confusing. You want it to be as easy to browse your store as it would be in a store in a shopping mall. Categorise and group like products, provide links in each description to specific pages, and always provide a way for visitors to return to the main store page.
Use Only Top Quality Images
In a real store, customers can touch, feel, and see products up close, so an online store is at somewhat of a disadvantage. You can overcome that by ensuring that every product image you publish is of the highest quality. You should try avoiding generic or stock images that other store owners are using. Make your store and your product descriptions unique by taking high-quality product photos of your own.